Fill in the blanks of your strategy statement:
1. [Blog Name] covers [topics] for [audience].
2. Content will come from [bloggers] every [frequecy].
3. If applicable: We’ll be emulating sites like [site name/link] and drawing on content from [other sites/sources].
Example 1, the New McCombs Weekly: The McCombs Ticker covers internal news for Faculty, Staff, and Students. Content will come from around the school and be written, proofed, and/or posted by Rob Meyer and Tracey Mueller weekly. We’ll be emulating sites like the Queen’s School of Business Blog and drawing content from any other online McCombs news sources.
Example 2, Steward Central: Steward Central covers McCombs web news and ideas for web stewards. I’ll be managing the blog, but content will come from me and the account managers weekly. We’ll be emulating sites like collegewebeditor.com, and drawing on content from a dozen or so other higher-ed web-tech marketing blogs.
Great job on the workshop Jason!