Where To Start

Have an idea for a blog? Here’s a set of questions to help us think it through. (And here is the blog-idea.doc to download and fill out.)

Concept (1-3 sentences):

Name (list several candidates in order of preference):

Tagline (list several candidates in order of preference):

Audience: (be as specific as possible, in order of importance):

Type:
Official (speaks with the authority of your office)
Sponsored (speaks with voice of individuals, but overseen and promoted by your office)
Community (speaks with the voice of individuals; not overseen or promoted by your office)

Frequency: (how often will the blog be updated?)

Content: (please describe content focus and give an example)

Comments: (will the blog accept comments?)

Sponsor: (to meet monthly with blog manager)

Manager: (to manage blog and bloggers)

Bloggers: (who beside the manager will create content? And how will they be attracted/chosen?)

Similar Blogs: (blogs you might imitate, refer to, learn from)

Integration/Promotion: (where can you publicize your blog for more hits? how will you link to it from your site?)

We (the communications office’s Web Editor and Account Managers) are going to get as many good blog ideas gathered from each office as possible to hone in on ideal candidates to get going this Summer.